Our Ethos
Integrity
Honesty, transparency and taking complete responsibility for one’s actions – these ideals are deeply ingrained in the work ethos at Anand Prakash. From being true to the materials we work with; being ethical with our vendors, suppliers and business partners; to staying responsible to our global customers – every step adds magic to the process. Integrity is the non-negotiable core of our work.

Distinctiveness
Repurposing with respect and reinventing is important to us. We use materials that have been popular for millennia. We revisit craft techniques that originated centuries ago. Yet, what we bring to the table – whether with indigo, brass metal, or blueprints – is our ability to fit them into a new design and lifestyle vocabulary. Our hallmark is distinction, and we take great pride in that. We believe that neither easy nor similar ever does it.

Conscientious
It is our mission to contribute positively to the environment and to our nation in our pursuit of creating quality products. Most of our products are made from recycled material and bear the hallmark of being eco-friendly. We also take great pride in being a truly Indian brand – all our products are made exclusively in India. Commitment to the craftsmen and craft traditions of our country and respect for the environment are non-negotiable.

Relationships
We believe strongly in the immeasurable value of stellar partnerships and relationships. Many of our suppliers, vendors and customers have been working with and supporting us since our inception. This incredible process of growing in tandem, building trust, and making beautiful products together is a key part of our own story and stays at the fulcrum of our ideology. Honesty, respect and synchronicity in partnerships are divine. At Anand Prakash, we approach every aspect of our work with a sense of inclusiveness – every member of every team is crucial to the process. We also respect the process very deeply. This is a privileged opportunity, to be able to devote time, energy and resources to the integrity of the creative process. And now, we are personally training trusted team members to be even more integral to the creative and management streams so that as they grow, we all grow, serving our
customers and the world even more.

Quality
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives.”
Every day, we derive inspiration from this quote. Our commitment to providing products, services and experiences of impeccable quality is constant and consistent. We are constantly trying to better all aspects of our business; it is not about being better than everyone else, but about being better today than who we were yesterday. It is this commitment to quality that keeps our customers coming back to us.

Our Vision
Our aesthetic is rooted in an Indian vocabulary and is global in its interpretation. In keeping with our commitment to Indian design and crafts, our goal is to rediscover and resuscitate those craft and design traditions that have been forgotten over the centuries. We are working on finding these disciplines from across the country and reintroducing them to India and the world. It is only by understanding and knowing ourselves, after all, that we can understand and know the other. Our repertoire has expanded in both its mediums and products. We work hard to tell new stories, with better design, with each range. Our customers – both old and new – have come to expect superior quality from us, and excellent service; their referrals and continued support are priceless. Profitability and expansion are, for us, organic and linked to both our past and our future. Being successful means being true to ourselves, our customers and the world around us.