While I was a child, I would observe sparrows from our veranda, their movements and chirping were naturally synchronised. Parrots in their bright plumage, screeching-by in riotous unison would fascinate me to no end. I would climb the Guava tree in our back yard and find numerous fruits half eaten by them. Then during schooling at Wynberg Allen, my brush with nature and the avian species left an indelible mark that has stayed with me till today. 
Three years ago, I decided to create a range of products with “Birds” as a theme, this was also because of the urban landscape that I lived-in had no space for them. My team researched birds, their habitats, common name, scientific name, field characters, distribution, habits, food, nesting and calling signs. We commissioned an artist to create a limited edition of water colour paintings on birds, these were mounted on framable handmade cards. We then expanded our range with handmade journals, each with textile spines and printed covers. We then went on to create metal bookmarks in the shape of a few birds. Each product comes with a booklet explaining the detailed habitat and characteristics of each bird featured in the range.

Being self taught and having started as a designer with an untrained mind, I always chose subjects and ideas that were close to my heart. I was never one of those that followed trends and forecasts. The road that I chose was less travelled and thats made all the difference.

This range took three years to complete because I couldn’t devote enough time in designing the packaging and information that would go along with it. All said and done, it has now been released and is a must for stationery collectors and bird aficionados.

Amer Range

Amer Fort Jaipur Rajasthan

The complete Amer range of office accessories, journals, jewellery, stationery, bookmarks and home decor.

Jaipur is one place where we keep going back to soak in some inspiration. On one of those trips we took a guided tour of the Amer fort; we were mesmerised by its beauty and enthralled by its history. While moving around the historic fort, we took high-resolution images of the fort, its patterns and motifs. Our team then painstakingly converted them into a range of products that will leave you spell-bound with its intricacy and brilliance.
This range takes its inspiration from the motifs and patterns found on the walls of the fort. The outer packaging of the range has been specially designed and coated to mimic the rough texture that is found on the walls of the Amer fort. All products come with a hand printed booklet that speaks about the inspiration and history.

Amer Fort or Amber Fort is located in Amer, a town located eleven kilometres from Jaipur in the state of Rajasthan. The town of Amer was originally built by Meenas and was later ruled by Raja Maan Singh I. The Amer Fort was built by Raja Maan Singh I in the 16th century and was the residence of the Rajput Maharajas and their families.
Constructed of red sandstone and marble, the attractive, opulent palace is laid out on four levels, each with a courtyard. It consists of the Diwan-i-Aam, or ‘Hall of Public Audience’, the Diwan-i-Khas, or ‘Hall of Private Audience’, the Sheesh Mahal (mirror palace), or Jai Mandir, and the Sukh Niwas. It is known for its artistic Hindu style elements, with its large ramparts and series of gates and cobbled paths, the fort overlooks Maota Lake which is the main source of water for the Amer Palace.

Launching by the end of the month from our new flagship store at Kala Ghoda, Fort, Mumbai.

Amer Cuff by Anand PrakashPendant in brassoffice accessories in brass

embossed and gilded notecards

Homedecor amerNoecards and cards anand prakashAmer picture 2Handprinted book


Prototype. Motorcycle.

I had this on my mind for a few years and now it’s time; the first piece is ready and more will follow. With every piece we make, it gets better as we polish off the small issues that remain. Each is a labour of love, with multiple parts individually die-cast, this truly is a masterpiece! 

Coming soon to our store in Kala Ghoda, Fort, Mumbai.

Measuring tapes

Like pebbles. Rosewood measuring tapes, for a lucky few visiting our upcoming store at Kalaghoda, Fort, Mumbai. 

Sketch books

Sketch books, bound with banana fibre paper and khadi fabric. Papers are textured and handmade from 100% recycled white cotton. They are free of acid, lignin and chlorine/bleach. Available in four sizes. Launching soon from our upcoming store at Kala Ghoda, Fort, Mumbai.

Intricate pattern 

Intricate piece of metal, inspired from patterns and motifs found on the walls of Amer fort. This will adorn a limited edition journal that will be the cynosure of all eyes. We have one of these on our table and every time we look at it, there is inspiration and joy.

Kala Ghoda Artwork

We commissioned this artwork to commemorate the opening of our flagship store at Kala Ghoda, Fort, Mumbai. This place has a special meaning for our brand as it began its journey here over a decade ago.

The name Kala Ghoda means Black Horse, a reference to the presence of a black stone statue of King Edward VII (as the then Prince of Wales) mounted on a horse that was built by Jewish businessman and philanthropist Albert Abdullah David Sassoon. This statue was removed from the precinct in 1965 and subsequently placed inside the Byculla Zoo (Veermata Jijabai Bhosale Udyan). The memory of this iconic statue still lingers on even to this day and this area is called Kala Ghoda Artist: Archana Pereira