Birds

While I was a child, I would observe sparrows from our veranda, their movements and chirping were naturally synchronised. Parrots in their bright plumage, screeching-by in riotous unison would fascinate me to no end. I would climb the Guava tree in our back yard and find numerous fruits half eaten by them. Then during schooling at Wynberg Allen, my brush with nature and the avian species left an indelible mark that has stayed with me till today. 
Three years ago, I decided to create a range of products with “Birds” as a theme, this was also because of the urban landscape that I lived-in had no space for them. My team researched birds, their habitats, common name, scientific name, field characters, distribution, habits, food, nesting and calling signs. We commissioned an artist to create a limited edition of water colour paintings on birds, these were mounted on framable handmade cards. We then expanded our range with handmade journals, each with textile spines and printed covers. We then went on to create metal bookmarks in the shape of a few birds. Each product comes with a booklet explaining the detailed habitat and characteristics of each bird featured in the range.

Being self taught and having started as a designer with an untrained mind, I always chose subjects and ideas that were close to my heart. I was never one of those that followed trends and forecasts. The road that I chose was less travelled and thats made all the difference.

This range took three years to complete because I couldn’t devote enough time in designing the packaging and information that would go along with it. All said and done, it has now been released and is a must for stationery collectors and bird aficionados.

Kala Ghoda Artwork

We commissioned this artwork to commemorate the opening of our flagship store at Kala Ghoda, Fort, Mumbai. This place has a special meaning for our brand as it began its journey here over a decade ago.

The name Kala Ghoda means Black Horse, a reference to the presence of a black stone statue of King Edward VII (as the then Prince of Wales) mounted on a horse that was built by Jewish businessman and philanthropist Albert Abdullah David Sassoon. This statue was removed from the precinct in 1965 and subsequently placed inside the Byculla Zoo (Veermata Jijabai Bhosale Udyan). The memory of this iconic statue still lingers on even to this day and this area is called Kala Ghoda Artist: Archana Pereira

Amer cuff

A cuff from our Amer range. 24K Goldplated. Launching soon, the complete Amer range from our flagship store at Kala Ghoda, Fort, Mumbai. 

Sketch books



Leather bound sketch books for the artist in you. Papers are textured and handmade from 100% recycled white cotton. The papers are free of acid, lignin and chlorine/bleach. All sheets have hand-torn edges. Available in two sizes. Launching soon from our upcoming store at Kala Ghoda, Mumbai.