Intricate piece of metal, inspired from patterns and motifs found on the walls of Amer fort. This will adorn a limited edition journal that will be the cynosure of all eyes. We have one of these on our table and every time we look at it, there is inspiration and joy.
A bookmark inspired from patterns on the Amer Fort, Jaipur. We have taken inspiration from this monument and our Amer range features stationery, journals, home decor and jewelry. On my many visits here, I have been enamoured by its tales and this range is a fitting tribute to this timeless inspiration. To give it the authentic feel like every Anand Prakash range, even our packaging mimics the texture of the walls of this magnificent fort, when you run your hands over the texture you get the exact feel of its walls. This range will be launched at our new Kala Ghoda store in Mumbai.
The challenge is in explaining the colour to your silk screen printer. We don’t work with Pantone cards, our printers only work with physical paper samples therefore all the more difficult to get the right shade. Since he is working with me for over a decade; he can anticipate my choices. He will start with shades close to it and then work his way to different variations in the colour.
The above is time-consuming and physically done with a steel spatula and different inks. This goes on till the time we get the perfect shade. More on the colour mixing process in a future post!
At the genesis of my creative journey, normal and ordinary was not on my creative palette. I liked the raw look of paper therefore started tearing away the edges. A few years later, the idea of a raw look was bolstered by my mentor and trend stylist Milou Ket.
Torn edges are now de rigueur in my work. We tear thousands of labels by hand and in exactly the same size; a skill in abundance at Anand Prakash. The distinct pink of the paper is another story for another future post.
Sharing a picture from one of my earlier trips to Jaipur. This is one of the gates in the heart of the city. I love the shade of pink accompanied with white lines that the whole city is famous for. Jaipur has given me a lot of inspiration and my ideas are in the process of becoming a range of products very soon.