The correct shade of pink for our Jaipur range

Jaipur, the pinkcity has always been an inspiration. It is difficult to capture in a Nikon the distinct “pink” that the city is bathed in. 

The challenge is in explaining the colour to your silk screen printer. We don’t work with Pantone cards, our printers only work with physical paper samples therefore all the more difficult to get the right shade. Since he is working with me for over a decade; he can anticipate my choices. He will start with shades close to it and then work his way to different variations in the colour.

The above is time-consuming and physically done with a steel spatula and different inks. This goes on till the time we get the perfect shade. More on the colour mixing process in a future post! 

Raw and torn edged paper labels

At the genesis of my creative journey, normal and ordinary was not on my creative palette. I liked the raw look of paper therefore started tearing away the edges. A few years later, the idea of a raw look was bolstered by my mentor and trend stylist Milou Ket.

Torn edges are now de rigueur in my work. We tear thousands of labels by hand and in exactly the same size; a skill in abundance at Anand Prakash. The distinct pink of the paper is another story for another future post.