Let’s accept the fact that as an entrepreneur I am running a business, all businesses aim for profit and to find a balance between passion and profit is very difficult. The material used in our pieces is either the best or bespoke which means that there are specialised companies and artisans across the length and breadth of the country that are creating exclusive material that will go into the making of an Anand Prakash product.
The hard-board that we use in our binding is sourced from Europe for the reason that it is light and dense with high tensile strength. Even though most of our work is India inspired it has never stopped us from sourcing the best material and processes from across the world. This lowers margins and profits, and that’s a choice that I have made because every night when I go to sleep I am at peace knowing that I have done my best.